The Power of Marketing to Your Existing Patients
Focusing on keeping current clientele can unlock hidden growth for hearing care practices.
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Search Results for: marketing
Listen Technologies Partnering with Image Marketing West
Listen Technologies has partnered with Image Marketing West to expand the distribution of its advanced assistive listening solutions.
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A Marketing Plan That Fits Your Budget
With a dynamic, financially sound marketing plan you can attract more patients and achieve your clinic’s growth objectives.
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Marketing Tips for Audiologists to Bring in New Business
Changes in the hearing care industry make it imperative for HCPs to adopt unique and innovative strategies to reach their audience.
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The Power of Storytelling in Marketing
Harnessing the fundamental elements of good storytelling can help audiologists reach new patients and improve their business.
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HearWorks Unveils AI Enhancements to Marketing, Database Automation Programs
HearWorks unveiled the integration of advanced AI technology into its marketing and database automation programs.
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Widex Appoints Alan Raffauf as VP of Marketing
Alan Raffauf comes to Widex from Oticon Medical, where since 2009, he served as Vice President of Marketing with responsibility for the go-to-market readiness and lifecycle management of bone-anchored hearing products and cochlear implants for the United States and Canada.
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Oticon Appoints Jacob Winter as VP of Marketing
In his new role, Winter will lead Oticon’s product strategy, digital strategy, and communication and campaign strategy. He joins Oticon, Inc from Demant headquarters in Denmark, where he served as director, commercial operations.
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Starkey Names Denise Steinbring Chief Marketing Officer
In her new role as Starkey Chief Marketing Officer, Steinbring oversees the marketing team to help customers leverage new tools and resources, launch products around the world, and effectively communicate the value and benefit of better hearing technology to customers and the patients they serve.
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Listen Technologies Promotes Kim Franklin to VP, Global Marketing
In this role, Franklin will continue to lead brand strategy, corporate marketing and communications, digital marketing, and public relations, in addition to her global marketing responsibilities. Franklin also joins the Executive Team at Listen Technologies.
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Cognivue Names Karen Parkyn-Michael as VP Marketing, Strategy
She brings more than 25 years of experience in leading strategic and commercial excellence for several multinational medical device organizations, including Boston Scientific, Smith and Nephew, Sanofi, and Olympus Corporation of America, according to the company’s announcement. Prior to joining Cognivue, Parkyn-Michael was vice president of global marketing for private equity-backed Z-Medica.
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Hearing First Wins Two Awards from Web Marketing Assoc.
Hearing First, a nonprofit dedicated to providing resources, support, and stories of hope for families with a child who is deaf or hard of hearing and seeking a Listening and Spoken Language (LSL) outcome, has received two 2021 WebAwards from the Web Marketing Association.
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Consult YHN Partners with Vidscrip on Video Marketing
Consult YHN, a network of hearing healthcare professionals, announced that it has partnered with Vidscrip to bring its new video marketing solutions to the hearing healthcare industry.
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‘Post-pandemic Trends’ In Hearing Care Marketing
A new study by hearing healthcare management consulting firm Auditory Insights published in “The Hearing Journal” identifies four “post-pandemic trends” among baby boomers that could be useful to hearing healthcare marketing campaigns aimed at this demographic group.
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MID-YEAR PRODUCT REVIEW: Business & Marketing Software/Services
At Sycle, our mission is to facilitate the delivery of better hearing to the world. It started as an idea to help audiologists better connect with their patients.
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